The Challenge
ZOE’s rapid business growth led to a steady increase in the volume and complexity of data it collects and processes - including highly sensitive personal health, wellness, and diet information. This required close attention to privacy, but the company’s manual approach to Data Subject Request (DSR) handling was time-consuming, unscalable, and placed heavy demands on engineering resources.
ZOE needed a scalable privacy platform that could:
- Automate DSR handling without manual intervention from IT or Engineering
- Build custom integrations into a complex network of systems with secured connectors
- Enable reporting on large files with highly sensitive data
Why ZOE Chose MineOS
After evaluating solutions, ZOE selected MineOS for:
- Automation-first approach - Eliminating manual DSR handling while ensuring sensitive data is managed securely and efficiently
- Ease of use – A simple, user-friendly interface accessible to non-technical users
- Flexibility – Support for custom integrations and identifiers to fit ZOE’s complex environment
Solution & Implementation
MineOS worked closely with ZOE to build a solution purpose-built for their needs:
- Automated Data Discovery – Implemented continuous scanning and reporting for regulated data, including large files with sensitive health information.
- Automated DSR Handling – Replaced manual processing of highly sensitive data with an end-to-end orchestration framework, ensuring secure, compliant, and efficient request fulfillment.
- Custom Privacy Portal – Built a dedicated portal for customers to view, manage, and control their personal data.
- Secure Custom Integrations – Connected all required internal systems with secured connectors and workflows tailored to ZOE’s environment.
The Results
ZOE transformed their privacy operations with MineOS:
- 95%+ reduction in manual work – Eliminated nearly all manual DSR processing through automation.
80%+ faster handling time – Streamlined fulfillment reduced request turnaround time dramatically. - 5+ hours saved weekly for engineering – Freed up valuable developer resources for higher-priority work.
Scalable, future-proof privacy operations – Built an adaptable framework that evolves with new features and business growth.
"MineOS saved us a ton of headaches and time thanks to an orchestration framework that allows us to automate and scale deletion and access requests. We’re able to switch any new feature or product into MineOS quickly and reliably, without impacting the rest of our systems."
Ruben Alves
Technical Program Manager, ZOE
Conclusion
By partnering with MineOS, ZOE transformed their privacy operations from a slow, manual process into an agile, automated system purpose-built for their needs. With custom integrations, secure workflows, and a customer-facing privacy portal, ZOE achieved both operational efficiency and regulatory peace of mind - all while freeing their teams to focus on growth and innovation.
About ZOE
ZOE is a science-based nutrition company on a mission to improve the health of millions by understanding and responding to each person’s unique biology. Combining cutting-edge research, at-home testing, and an advanced AI-powered app, ZOE delivers personalized insights and recommendations to help people eat for their bodies. Founded in 2017, ZOE’s team of scientists, engineers, and nutrition experts work with world-class research partners to bring the latest science into everyday life.
