Putting Privacy Into Purpose: A Global Brand’s Compliance Journey
Who Gives A Crap sells sustainably designed toilet paper, tissues, paper towels, and other products - and donates 50% of profits to help build toilets and improve access to clean water. The company is deeply committed to ethical practices - not only in sustainability but also in data privacy and responsible data handling.
As the company expanded globally, ensuring compliance with the General Data Protection Regulation (GDPR) and other international laws became a top priority. To streamline privacy operations, reduce risk, and maintain customer trust, Who Gives A Crap partnered with MineOS.
The Challenge:
Scaling Privacy Compliance Across Borders, Teams, and Tools
As Who Gives A Crap expanded its global footprint, scaling privacy compliance became increasingly complex. The team was managing Data Subject Requests (DSRs) manually and trying to maintain an accurate, compliant Record of Processing Activities (RoPA) across 15+ countries and 42+ internal systems, spanning CRM platforms, cloud storage, and third-party tools.
Operating under frameworks like GDPR and CCPA, they faced pressure to streamline processes without introducing compliance risk. For a company built on transparency and purpose, one that donates 50% of profits to clean water initiatives and works closely with nonprofit partners, privacy wasn’t just about meeting legal requirements. It was about upholding the same trust, accountability, and ethics that define its brand.
To sustain this promise, the company needed a scalable, automated solution that simplified compliance without compromising control, accuracy, or credibility.
Why Who Gives a Crap Chose MineOS
After evaluating privacy solutions, Who Gives A Crap selected MineOS for:
- Automation-first approach - Eliminates manual DSR work and ensures sensitive data is handled securely and consistently.
- Scalable global compliance foundation – A single platform built to support multi-region regulations and rapid international growth.
- Easy implementation & support – Fast onboarding, seamless integrations, and a responsive team guiding every step.
Solution & Implementation:
Smart Automation for a Mission-Driven Brand
Who Gives A Crap implemented MineOS to streamline operations, reduce manual work, and reinforce trust across continents and compliance frameworks.
With automation at the core and values in mind, MineOS delivered:
Fast, Low-Lift Implementation
Full rollout across 42+ systems and 15+ countries - completed in under 45 days.
Automated DSR Fulfillment
Eliminated manual request handling with intelligent workflows that ensure fast, compliant responses worldwide.
Real-Time RoPA Management
Built and maintained jurisdiction-specific RoPAs with dynamic tracking and built-in regulation logic.
Continuous Data Mapping
Provide live visibility across data sources, vendors, and internal systems - always audit-ready, always up-to-date.
Alignment with Ethical Impact
By freeing up resources and removing repetitive work, MineOS empowered the team to focus on building trust and driving social good.
“MineOS has enhanced our approach to privacy
It has streamlined operations, minimised manual work, and further strengthened our confidence in meeting global compliance - all while maintaining business efficiency.”
Nila Jayasekera
Privacy & Compliance Specialist
The Results:
Global Reach, Measurable Impact
With MineOS, Who Gives A Crap was able to scale its privacy operations to match its global footprint - saving time, reducing manual work, and ensuring consistency across regions.
- Significant Time Savings- Achieved faster, more efficient DSR handling through automation with MineOS Autopilot - saving over 130 days of manual work annually.
- Improved Accuracy with Consistent Efficiency- MineOS strengthened confidence in data deletion verification by automatically detecting and resolving data discrepancies.
- 15+ Countries- Successfully processed DSRs across Europe, the US, and APAC with a unified approach.
- Built for Growth- Scalable RoPA and workflow automation aligned with global and emerging privacy laws - future-proofing compliance operations.
Conclusion
By partnering with MineOS, Who Gives A Crap achieved a unified and scalable privacy framework that keeps pace with global growth. Automated, accurate, and always audit-ready, their privacy operations now reflect the same commitment to transparency and trust that define their mission.
