Overview
Veezu is one of the UK's fastest-growing transportation platforms, serving more than one million users while continuously expanding through acquisitions. Every new company introduced additional systems, websites, customer data, and operational complexity - including new cookies, trackers, and consent requirements across its growing digital footprint.
While Veezu's initial priority was DSR automation, the company selected MineOS to support its broader privacy strategy as the organization grew. With Mine, Veezu centralized DSR management, launched a tailored Privacy Center, and standardized consent management across its websites, countries, and languages.
The Challenge
As Veezu expanded through acquisitions, every new business introduced additional systems, websites, customer data, and privacy obligations. The company needed to standardize privacy operations while keeping pace with unprecedented growth.
Key challenges included:
- Privacy operations spread across disconnected systems with limited visibility.
- Spreadsheet-based ROPA and no centralized inventory of approved systems or vendors.
- Manual, fragmented DSR handling with inconsistent ownership and tracking.
- Cookie and consent management spread across multiple platforms and websites, creating inconsistent cookie experiences and GDPR compliance challenges.
- Different privacy requirements across markets required consent experiences and cookie behavior to be configured according to geography and website.
Why Veezu Chose Mine
Veezu wasn't looking for another compliance tool.
They needed a platform that could adapt as the business grew - supporting new brands, systems, and privacy requirements without lengthy implementation cycles or rebuilding processes every time.
Mine stood out through:
- Flexible, configurable privacy workflows across different requester types and business needs
- Strong automation across DSRs, consent management, and privacy operations
- Simple & quick integration with existing and future systems as Veezu continued to expand
- One platform for DSR, Privacy Center, and consent management, reducing the need for separate privacy tools
Solution & Implementation
Mine gave Veezu a centralized consent framework that could be deployed quickly and extended across its growing international footprint:
- One Privacy Center for every requester
One branded Privacy Center dynamically adapts to passengers, driver partners, employees, commercial customers, representatives, and law enforcement - presenting the appropriate privacy rights, verification steps, and workflows for every request. - Automated, connected DSR workflows
Conditional logic and integrations automate routing, verification, and request handling across Veezu's systems, while connecting privacy operations through one platform. - Centralized consent management
Mine discovers and classifies cookies, trackers, and scripts across Veezu's websites, with consent rules configurable by website and geography to support different market requirements. Across 1,830 pages, Mine automatically identified 89 tracking technologies, with 100% blocked until consent. - CMP up and running quickly
From CMP enabled to live banner, Veezu went live in weeks with one configuration covering 30+ countries, seven languages, and eight regional consent rules. - Self-service consent management
Veezu has published 12 consent configuration updates with zero developer work, allowing the team to adapt the consent experience as requirements change. - Built to support continuous expansion
Every newly acquired business can be onboarded into an existing privacy operating model rather than requiring new workflows, separate request handling, or additional operational effort.
“Mine has given us a practical way to scale privacy as Veezu grows.
We manage nine different requester journeys and our consent operations through one platform, with the flexibility to onboard new businesses, adapt to different markets, and make changes without rebuilding our processes or relying on developers”
Rhian Fish
Compliance Information Officer
The Result:
Standardize Privacy Across Every New Acquisition
Today, Veezu manages privacy operations through a single, scalable platform that standardizes request handling, reduces operational overhead, and provides the flexibility to support continued business expansion:
- One centralized Privacy Center replacing fragmented request handling with a single operational workflow.
- Nine tailored requester experiences managed through one configurable platform.
- Greater operational efficiency through automated routing, verification, and request handling.
- A scalable privacy operating model ready to onboard newly acquired businesses without rebuilding processes.
- A scalable privacy operating model ready to onboard newly acquired businesses without rebuilding processes.
- Rapid CMP deployment, with one configuration covering 30+ countries, 7 languages, and 8 regional consent rules.
- 12 consent updates published with zero developer work, giving Veezu's team ongoing control over its consent experience.
Conclusion
Privacy became an operational capability that could keep pace with Veezu's growth. With Mine, Veezu brought DSRs, its Privacy Center, and consent management onto one platform - standardizing privacy operations across its growing portfolio of businesses, websites, and markets.
As Veezu continues to expand, the same privacy framework can extend to new acquisitions and digital properties without adding operational complexity.
