Overview
One of the world's largest online travel platforms connects millions of travelers with accommodations, flights, experiences, and transportation providers across more than 150 countries.
Its digital ecosystem includes hundreds of consumer-facing websites, regional booking portals, campaign landing pages, and localized experiences supporting dozens of languages and regulatory requirements.
Marketing, product, and regional teams launch new campaigns and localized digital experiences every day, introducing new tracking technologies at a pace that made manual consent management unsustainable.
The Challenge
The company had already invested in a Consent Management program, but keeping consent accurate remained a challenge.
Operating across 150+ countries and 100+ websites, Marketing teams launched new campaigns and digital experiences every day, introducing new tracking technologies faster than Privacy could manually review them. What had once been a periodic compliance exercise had become a daily operational responsibility.
Every website change created another manual task:
- Reviewing newly discovered cookies and trackers
- Determining their purpose
- Assigning the correct consent category
- Updating consent banners across multiple regions
- Verifying Google Consent Mode and script behavior
The company needed a scalable way to keep Marketing moving fast while ensuring consent remained accurate across its entire digital ecosystem.
Why the Global Travel Platform Chose MineOS
The company needed more than a traditional CMP - it needed a consent program that could keep pace with continuous website changes without creating additional work for Marketing or Privacy.
Mine offered a fundamentally different approach to consent management. Rather than relying on periodic manual reviews, the platform continuously discovers new tracking technologies, classifies them with AI, and keeps consent aligned as websites change.
Beyond maintaining an accurate inventory, Mine enabled the team to:
- Automatically detect newly introduced tracking technologies
- Reduce manual cookie classification using AI
- Deliver localized consent experiences across regions and languages
- Support Google Consent Mode v2
- Preserve consent history for audits while connecting consent records to broader privacy workflows
Solution & Implementation
Mine partnered with the company's Privacy and Marketing teams to deploy a consent program designed for a fast-changing digital business.
Marketing teams continued launching campaigns without waiting for recurring consent reviews, while Privacy maintained visibility and control over newly introduced technologies.
Once deployed, Mine continuously scanned the company's websites, automatically discovering new tracking technologies, classifying them with AI, and surfacing changes for review. As the business evolved, consent stayed aligned without recurring manual inventory reviews.
The implementation enabled the company to:
- Automatically detect newly introduced tracking technologies
- Reduce manual cookie classification with AI
- Deliver localized consent experiences across regions and languages
- Support Google Consent Mode v2 and intelligent script blocking
- Maintain consent history and connect consent records to broader privacy workflows
“Mine transformed consent management across our 100+ websites into a continuously monitored, automated process. Marketing can launch campaigns without waiting for recurring consent reviews, while Privacy maintains visibility and confidence as new tracking technologies are introduced”
Head of Privacy
The Results:
Consent That Keeps Pace with the Business
By replacing periodic manual reviews with continuous visibility, the company transformed consent from a recurring maintenance task into an automated process that scales with its business.
Today, consent remains aligned with a digital ecosystem that spans 150+ countries and hundreds of websites, giving the privacy team confidence that new technologies are identified as they appear—not weeks later during scheduled audits.
Business Outcomes:
- 100+ websites continuously monitored without recurring manual audits
- 150+ country experiences managed through one consent program
- One live consent inventory automatically updated as websites changed
- Marketing teams launched campaigns without waiting for recurring consent reviews
- Privacy teams shifted from routine maintenance to reviewing only exceptions
- Greater confidence during audits with continuously maintained consent records
Conclusion
As digital businesses grow, consent can no longer rely on periodic manual reviews. By partnering with Mine, this global travel platform built a scalable consent program that keeps pace with the business - giving Marketing the freedom to innovate while enabling Privacy to stay in control.
By partnering with Mine, this global travel platform transformed consent management from a manual maintenance exercise into a continuously monitored, AI-powered program that scales alongside its business, enabling privacy and marketing teams to move faster with confidence.
