Consent Management Platform (CMP)

A Consent Management Platform, or CMP, is a technology used to collect, manage, store, and enforce users' consent and privacy preferences.

CMPs are commonly used on websites and applications to manage cookies, trackers, advertising technologies, and other processing that may require consent or user choice.

A CMP may support geographic rules, consent banners, cookie classification, Global Privacy Control signals, consent records, and integrations with advertising and analytics platforms.

Modern consent management also requires ongoing monitoring because websites, scripts, vendors, and regulatory requirements can change over time.